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Contract Market Research can provide the information you need to seize market and business opportunities.
Services range from cursory inexpensive studies utilizing secondary sources to comprehensive, yet affordable,
investigations that require more advanced research techniques. Custom studies are tailored to your needs and
performed on a confidential basis.
Through years of working directly in the industry, Contract Market Research has developed a network of key
industry leaders and associates. These contacts are utilized to perform the primary and secondary market
research required to
support our studies.
Consider a custom market research project when:
Developing and launching a new product
Repositioning an existing product
Making a large capital expenditure
Seeking an alliance or acquisition
“Contract Market Research's study accelerated our new product
development process by clearly identifying market opportunity. The analysis of the competitive landscape
was excellent and provided a clear perspective, which helped position the new offering solidly in the
marketplace and saved us development time and money.”
—Client quote taken from 2003 Customer Satisfaction Survey
Comprehensive Market Analysis
Market size is systematically estimated, market segments identified and growth rates projected. Trends
and drivers of change are brought to light in a thorough analysis that presents clients with relevant,
actionable information.
Support of Product Development
The identification of market opportunities is key to a product development analysis. Market positioning and
strategy is covered in-depth as well as customer characterization to enable clients to prepare strategic plans
for launching new products.
Competitive Intelligence
This is where Contract Market Research can be of high value to an organization. Our experts have years of experience
in the industry and, as a research organization, can obtain tough-to-get intelligence. Studies include comparative
pricing and profitability, market share, positioning and strategy. In addition, we help the client
understand the competitive forces that profile an industry including substitute products, alternative technologies,
barriers to entry, potential entrants, and buyer and supplier relationships.
SWOT Analysis
The SWOT analysis aims at identifying a company’s best growth opportunities and outlining defenses against
external threats. A realistic review of your company competencies and capabilities, along with marketplace
weaknesses, is performed by industry experts. Threats in the form of changes in technology, competitive activity,
government policy and social patterns or lifestyle profiles are brought to light. An impartial SWOT analysis
completed by Contract Market Research can be the basis for developing a sound business strategy that leads to
sustainable competitive advantage.
Value Chain Analysis
The scope of value chain analysis can include raw material procurement through delivery of the product
to the end user. Contract Market Research helps clients understand the value that these activities create
for their customers and how their costs compare to key rivals in the industry. In the process, opportunities
may be identified for streamlining operations, increased margins, new distribution channels or integration
into other value chains.
Strategic Planning
Developing a strategic vision, establishing objectives and deciding on strategy are basic direction-setting
tasks. Through the custom services of Contract Market Research, clients are assisted in mapping out where
their organization is headed, setting specific goals and the competitive actions needed to achieve
the
targeted results.
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